Earlier this week, Apple took the wraps off of a thoroughly leaked iPad Pro refresh with a 1 minute and 8 second ad spot wherein a gigantic hydraulic press comprehensively smushes a trumpet, an ...
Given Steve Jobs' bold and uncompromising approach to marketing, he might have been frustrated by the need for an apology.
Apple apologized on Thursday for a new iPad Pro commercial that featured several creative objects—including a piano, video cameras, and cans of paint—being destroyed by an industrial crusher ...
Are you a print subscriber? Activate your account. 1 hour 30 min ago By Adrianne Pasquarelli - 1 hour 49 min ago By Ad Age and Creativity Staff - 4 hours 45 min ago By Phoebe Bain - 5 hours 26 min ...
Apple issues apology for iPad Pro ad 'Crush' depicting destruction of creative tools (@theapplehub) Apple apologized on Thursday after an advertisement for its latest iPad Pro model sparked criticism ...
Apple faces backlash over its new iPad Pro ad titled "Crush," which depicts the destruction of cultural symbols by a hydraulic press. Critics, including Hugh Grant and Justine Bateman, condemned ...
“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” Myhren told Ad Age. “Our goal is to always celebrate ...
Opening Bell (Video) Apple Apologizes for iPad Pro Ad Offending Artists Posted: May 10, 2024 | Last updated: May 10, 2024 In an unexpected turn of events, Apple has issued an apology following a ...
Apple is apologizing for an iPad ad that was supposed to celebrate the creative possibilities of its newest, priciest tablet. Instead, the company received vocal blowback for appearing to destroy ...
The new ad, "Worlds Made on iPad," is more human-centric and celebrates creators. Interestingly, the iPad Pro itself is not ...